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Skin Flooding: The Latest Skincare TikTok Trend

Skin Flooding: The Latest Skincare TikTok Trend

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TikTok has introduced us to skin cycling, slugging, and now, skin flooding, the latest beauty trend going viral on social media. Even though the name “flooding” can sound intimidating, the truth is you’ve probably been skin flooding without knowing it – and if not, it’ll only take a few additions to your skincare routine to achieve it. The main goal? Reaching maximum hydration. If you’re feeling the urge to quench your skin, simply need a boost, or you’re just curious about the buzzy trend, keep scrolling to learn all the deets on the skin flooding trend.

What Exactly Is Skin Flooding?

So, what is skin flooding? In short, it’s a skincare routine consisting of layering products in a specific order to boost hydrationWhile it’s not new per se, this trend has become popular in recent months, attracting skinfluencers and TikTokers alike. The trick? Leaving your skin damp after cleansing before layering on other products. Layering consists of applying your favorite formulas from thinnest to thickest in consistency: cleanser, then serums, and moisturizer last. More specifically, using a hydrating serum containing Hyaluronic Acid or Niacinamide and a moisturizer rich in ceramides is essential to lock in moisture to retain your skin’s plumpness and natural glow.

What Skin Types Should Try This?

All skin types are welcome to hop on the skin flooding trend - even sensitive. While it’s most effective for dry skin, everyone can benefit from this routine. The only thing that will change is frequency - if you have dull, dry skin, we recommend adding it to your daily routine. If you have oily or combination skin, you could limit your quench-sesh to once or twice a week, or as needed. Adjusting the frequency ensures that each skin type gets the right balance of hydration without feeling overwhelmed.

The Benefits:

  • Increases Hydration: The main benefit is, of course, hydration. Applying a serum or moisturizer with moisture-boosting ingredients provides the skin with essential nourishment and hydration. Applying a second layer to help lock it all in adds even extra hydrating benefits to ensure that your skin stays plump, supple, and glowing throughout the day.
  • Supports Moisture Barrier: Boosting your skin's hydration supports optimal moisture, helping prevent transepidermal water loss and replenish your skin's protective moisture barrier for a smoother, healthier-looking complexion. 
  • Boosts Radiance: Adding a layer (or two) of hydration can help skin better reflect light and  restore your skin's glow for a more radiant-looking complexion.

Skin Flooding with BeautyBio:

  1. Cleanse with The Balance: An essential step in every skincare routine, finding the right cleanser is key. Our all-in-one pH balancing cleanser gently cleanses the skin and effectively removes makeup without stripping away its natural moisture levels.
  2. AM: Use our Swipe & Glow Peel Pads to replace your toner, exfoliant, and hydrating serum in one convenient step. These pre-soaked facial pads are infused with AHA, BHA, PHA, and clarifying Niacinamide to help brighten, control oiliness, and, of course, hydrate your skin and restore its moisture.  
  3. PM: Treat your skin with The Nightly serum, a potent, yet gentle formula that delivers pro-strength retinol results without the harsh side effects. Our proprietary non-drying, non-irritating deep-release, overnight retinol repair (vitamin A) serum helps firm skin, fade lines, and smooth texture. Most importantly, this powerhouse serum is blended with hydrating hyaluronic acid filling spheres to boost moisture levels, ensuring a consistent, youthful-looking glow.
  4. AM & PM: Moisturize with The Quench, our intensely nourishing barrier repair cream featuring Quadralipid and lactic acid technologies. This formula works to restore the four key lipids responsible for the skin's protective barrier, bounce, hydration, and radiance. Enriched with ceramides, The Quench is ideal for dry skin, dry climates, long flights, and post-clinical or microneedling treatments – and, of course, as a last skin-flooding step to seal in all the moisture.

If you’re seeking ways to boost your skin’s hydration, skin flooding is a trend worth exploring. Just follow these simple steps to achieve velvety-soft, dewy skin.