The “clean girl” aesthetic is here to stay. As you’ve probably seen on TikTok, the popular “no-makeup makeup” look is all about enhancing your natural beauty and showing off your natural glow. This trend, which initially took social media by a storm, has been embraced by “it girl” celebrities like Hailey Bieber and fashion influencers like Matilda Djerf. Its appeal lies to its minimalist approach to both beauty and lifestyle.
As the perfect example that less can indeed be more, women are now ditching elaborate glam looks for glowy, natural, healthy-looking skin. This clean girl makeup embodies flushed cheeks, subtle eye makeup, a natural lip color, a slick back bun, all in all the main goal is to look effortless and polished without it being time-consuming. From a day at the office to a night out with friends, the timeless look makes it easy to adapt to your lifestyle while still having dewy, plump skin.
While it can be interpreted in many different ways, prepping your skin on the daily with the right skincare products is key to achieving the “no-makeup makeup” or “clean girl” aesthetic. Women nowadays are more into self-care routines, clean products, and preserving youthfulness rather than covering it up. & we are here for it! Exfoliating and hydrating before putting makeup on is the secret ingredient for smooth-looking skin. Swapping out full coverage foundation for tinted moisturizers, lipsticks for lip gloss and lip oils, and primers for SPF, the style is perfect for anyone who wants to achieve the fresh-faced, clean girl makeup look without all the fuss. Whether you’re a beginner or a seasoned makeup artist, the clean girl aesthetic is a simple and time-efficient addition to incorporate into your routine.
To help you complete that “it girl” clean girl aesthetic, here are 4 four BeautyBio skincare essentials:
The ZenBubble Gel Cream: An oil-free lightweight moisturizer doubles as smoothing makeup primer for a dewy, glowing complexion.
The Eyelighter Concentrate: Brighten the undereye area without the need for concealer! Just pump and glide the cooling, contoured metal tip to deliver color-correcting luminizers that neutralize dark circles on all skin tones.
The Pout: A high-shine volumizing and plumping lip serum that gives you a natural shine and instant, pout-ready lips.
Healthy Scalp Dry Shampoo: Achieve a just-washed bounce, shine, and scent in minutes with this game-changing benzene free, starch-free, alcohol-free formula.
Whatever your go-to products are, we love the emphasis on clean, simple looks that enhance one’s natural beauty. Trust us, true beauty comes from your most authentic self.